Brand

Our brand

CAIRL's visual identity is built for institutional trust. Minimal, precise, and consistent across every surface.

Logo

The [CAIRL] wordmark is set in IBM Plex Mono with a distinctive bracket motif. The brackets sit at 50.2% opacity, framing the letterforms to signal structure and containment.

The wordmark appears in black or white only. Trust Blue is reserved for the [C] favicon and UI accents.

Color

The palette is anchored by Trust Blue — the single interactive color across CAIRL's interface and brand surfaces.

Privacy Black

Foundation Blue

Trust Blue

Clean Slate

Protocol White

Trust Blue (HSL 226 71% 40%) drives buttons, links, and the favicon. Foundation Blue anchors hero surfaces and corporate contexts.

Typography

Two typefaces from the IBM Plex family serve distinct roles across the brand.

IBM Plex Mono

The wordmark typeface. Also used for code blocks, API keys, verification codes, and email aliases.

IBM Plex Sans

The body and UI typeface. Used for all headings, body copy, navigation, and interface elements.

Badge system

The CAIRL trust badge is a horizontal lockup that appears where verification happens. Its full-height blue Assurance Rail, canonical compact mark, “VERIFIED” label, and trailing success check carry the same authority cues as CAIRL's verification and document surfaces. It ships in light and dark colorways at large (200×60) and medium (160×48) sizes, with the canonical compact mark used at 120px and below.

Approved for public use. These masters are cleared for production on active and restricted-live integrations.

Partner Trust Badge

Active integrations · light backgrounds

Partner Trust Badge

Active integrations · dark backgrounds

Certification surfaces

Certification badges report authority and depth. They never use the partner badge's reserved “Verified” claim.

CAIRL CertificationA-I · document processed · automatedA-I

CAIRL CertificationA-II · identity matched · automatedA-II

CAIRL CertificationS-II · staff confirmed identity matchS-II

CAIRL CertificationS-III+ · domain checks confirmed by staffS-III+

UploadedA-0 · intake only · pre-verificationA-0Document processedA-I · document processed · automatedA-IIdentity matchedA-II · identity matched · automatedA-IIEnhancedA-III+ · domain checks passed · automatedA-III+Staff processedS-I · staff confirmed document processingS-IStaff confirmedS-II · staff confirmed identity matchS-IISupervised enhancedS-III+ · domain checks confirmed by staffS-III+

CAIRL CertificationA-II · Identity matched · snapshot 2026-07-10 14:22 UTCA-II

Full brand guidelines

Detailed specifications for logo usage, color values, typography scales, badge placement, and legal requirements.

View full brand guidelines →